Erin Jeffries

Chief Marketing Officer

Erin is native to Austin, Texas, and is an alumna of Texas Tech University, with a Bachelor of Business Administration and Masters of Business Administration in Marketing.

She started her career with IBM Systems and Technology Group. During her tenure, she held positions in sales, events, market management and, most recently, campaign manager—where she developed and implemented 360-degree marketing plans to increase overall product awareness, drive customer retention, and create new opportunities. She was at the company for 12 years before joining the CWA team to lead its marketing department.

“This is truly an exciting and interesting time to be in this field. Few other career paths offer a combination of so many different disciplines—from psychology, to creative design, to statistics, all packaged together into one role. Couple that with the ever-changing marketing landscape—this department is always looking ahead at ‘what’s new.’”

Erin and her husband, John, have two young sons. The boys, their puppy Scout, and their two fish Batman and Captain Hook II keep them busy in their free time.