{"id":8654,"date":"2019-07-05T10:42:03","date_gmt":"2019-07-05T15:42:03","guid":{"rendered":"https:\/\/www.cainwatters.com\/digitalblogs\/?p=8654"},"modified":"2019-09-30T18:53:33","modified_gmt":"2019-09-30T23:53:33","slug":"purposeful-capital-expense","status":"publish","type":"post","link":"https:\/\/www.cainwatters.com\/digitalblogs\/purposeful-capital-expense\/","title":{"rendered":"5 Simple Steps for a Purposeful Capital Expense Purchase"},"content":{"rendered":"

You either love or hate shopping. And, sometimes it\u2019s even more painful when you need<\/em> to buy something expensive for your business. But what if it didn\u2019t have to be that way? What if capital expenses could be something planned out, instead of a five-alarm emergency?<\/p>\n

Most dentists view their capital expense budget like a consumer, instead of a business owner. They fail to ask what will most benefit their business. They over-invest in technology or allow tax deductions, financing options and competition to drive decisions. Sometimes, because they do not have a good strategy in place, operatory chairs, computers and imaging equipment can all fail at the same time, leaving unprepared practices with huge, surprise costs.<\/p>\n

\u201cDentists should invest regularly, purposefully and strategically in their business when those investments increase practice income and improve patient outcomes,\u201d explains Chuck Cohen, managing director of Benco Dental<\/a><\/span><\/span>, a leading dental product and equipment distributor.<\/p>\n

\u201cEvery dentist should have a capital expense conversation with their CPA so that they can forecast, build a wish list, and succeed. Cain Watters is particularly helpful with this.\u201d<\/p>\n

Here\u2019s a step-by-step process to define your capital expense budget and figure out how those investments will set you on the best path toward your goals.<\/p>\n

STEP 1: Articulate your practice strategy.<\/h4>\n

\u201cYou can\u2019t act strategically if you don\u2019t know what kind of practice you are building. The secret is that every practice has a strategy, even if it\u2019s not articulated. There\u2019s no right or wrong answer and your practice strategy can be as short as two to three sentences that guide your investments and decisions,\u201d notes Chuck.<\/p>\n

Your strategy can and should evolve over time, so don\u2019t be afraid to revisit it. It doesn\u2019t need to be complicated. It\u2019s simply a roadmap for where you want to go.<\/p>\n

Ex., \u201cI want to provide the best patient experience for patients and provide Medicaid-based dentistry. Our practice delivers high-quality care with cost-efficient treatment.\u201d<\/p>\n

\u201cA strategy makes it easier to shape your capital expense budget. For example, a fancy 3D imaging machine may not be the right fit for your practice if you want to focus primarily on Medicaid care,\u201d explains Chuck.<\/p>\n

STEP 2: Calculate your capital expense (cap-ex) budget.<\/h4>\n

\u201cThe rule of thumb is that on average, about 2-4% of gross sales should be reinvested in capital equipment annually. Cain Watters can help define this number for your practice. It shouldn\u2019t ever be zero,\u201d Chuck said.<\/p>\n

With our clients, planners use a worksheet during consultations to determine a replacement budget and schedule based upon your current equipment. Each year, you should re-invest; however, this figure may fluctuate. Some years you may invest more or less. If you\u2019re not spending something close to this number for a few consecutive years, you\u2019re probably under-investing or falling behind.<\/p>\n

Chuck also points out that if your practice\u2019s infrastructure doesn\u2019t support the level of dentistry being done from the business side, this can truly limit growth. The business team won\u2019t be able to support the clinical side of the practice. Keep in mind the greater team\u2019s needs, whether that\u2019s a larger office space or enhanced technology systems.<\/p>\n

STEP 3: Build your wish list.<\/h4>\n

The example above is an important reason why bringing your team together to build a wish list may provide valuable insight into budget expenditures.<\/p>\n

\u201cMake sure it\u2019s not just you, the dentist, because you may have your blinders on. You could do this once a year during a retreat. I would recommend sitting down with your dental team to see what they feel they need to achieve the practice strategy,\u201d urges Chuck.<\/p>\n

The best investments support your practice strategy and check all of these boxes: improved patient experience, efficiency and productivity, back office requirements and clinical functions.<\/p>\n

STEP 4: Evaluate and compare.<\/h4>\n

During this phase, you\u2019ll want to consult experts, whether salespeople, colleagues in a study club, or your accountant.<\/p>\n

This may also be a good time to visit one of Benco Dental\u2019s CenterPoint Design Centers<\/span><\/span>,<\/a> which showcases equipment offered by the company, from entry to operatory. Each showroom can inspire you with design elements such as wallpaper, flooring, reception area furniture and high-tech clinical spaces.<\/p>\n

\u201cBenco\u2019s Build Your Future seminars, held six times a year, help dentists understand and manage the process of building a new facility.\u00a0 And they\u2019re absolutely free of charge,\u201d Chuck shared. \u201cEvery attendee will walk away with a plan for building, equipping, and designing a dental practice.\u201d<\/p>\n

Chuck also noted that the most successful practices make purposeful investments on an ongoing basis. And, they undertake big projects when appropriate because they\u2019re not afraid to invest in their practice.<\/p>\n

STEP 5: Take the plunge<\/h4>\n

Right now, in 2019, interest rates are low and tax policy encourages small businesses to reinvest. Most practice investments pay off in the end, especially if they\u2019re supported with a good plan. Don\u2019t be afraid to make an investment in your practice once you\u2019ve adequately planned and budgeted for it.<\/p>\n

Many dentists wait until the end of the year to make investments because they want to balance out profits before the end of tax season. Remember: the same tax advantages apply year-round. You\u2019ll be better positioned to buy the equipment that aligns with your strategy in any month other than December. At the end of the year, you are less likely to get a great deal, and installation before year-end may be a challenge for your supplier.<\/p>\n

\u201cHave the confidence to invest in your business carefully and purposefully,\u201d Chuck encouraged. \u201cMost dentists should invest more proactively because their businesses are hugely successful. If they were to invest, it would be even more successful. Use the process, take the plunge and don\u2019t get cold feet.\u201d<\/p>\n

Need help developing your practice\u2019s plan?<\/h4>\n

Schedule a complimentary consultation with Cain Watters & Associates. Together, we will define your practice strategy and develop a capital expense budget to bring it to fruition. Contact us at info@cainwatters.com<\/a><\/span><\/span> or cainwatters.com\/contact<\/a><\/span>.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

You either love or hate shopping. And, sometimes it\u2019s even more painful when you need to buy something expensive for your business. But what if it didn\u2019t have to be that way? What if capital expenses could be something planned out, instead of a five-alarm emergency? Most dentists view their capital expense budget like a […]<\/p>\n","protected":false},"author":7,"featured_media":8655,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":"","_ppma_block_editor_authors":""},"categories":[16],"tags":[],"ppma_author":[48],"class_list":["post-8654","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-news-feature"],"acf":[],"yoast_head":"\n5 Simple Steps for a Purposeful Capital Expense Purchase<\/title>\n<meta name=\"description\" content=\"Chuck Cohen, managing director of Benco, has tips for setting a strategy and budget to avoid surprises while supporting dental practice goals.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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