{"id":8619,"date":"2019-05-10T15:07:07","date_gmt":"2019-05-10T20:07:07","guid":{"rendered":"https:\/\/www.cainwatters.com\/digitalblogs\/?p=8619"},"modified":"2019-09-30T18:53:34","modified_gmt":"2019-09-30T23:53:34","slug":"flexible-payment-options","status":"publish","type":"post","link":"https:\/\/www.cainwatters.com\/digitalblogs\/flexible-payment-options\/","title":{"rendered":"Reach Higher With Flexible Payment Options"},"content":{"rendered":"

\u201cLet me think about it.\u201d<\/p>\n

It\u2019s one of the toughest sentences to hear in any dental practice. You know your patient needs treatment. But, sticker shock looms heavily over payment conversations. Most dental professionals got into their career to help people and practice medicine\u2014not to become an expert salesperson. This all makes treatment acceptance a complex case for everyone.<\/p>\n

Last month, Rob Bay of Dental Intelligence shared how focusing on attrition and case acceptance is often a better strategy for increasing profits<\/a><\/span><\/span> than garnering new patients. Consider these three tactics to increase production and your case acceptance rate:<\/p>\n

– Refine your internal processes<\/strong>. As Rob explained last month, it\u2019s not enough to make appointment scheduling and reminders part of your practice\u2019s process\u2014you need to measure success and hold your team accountable. The good news for many practices is that measurement nearly always improves performance.
\n– Optimize your treatment presentation<\/strong>. Dr. Mark Costes of Dental Success Institute notes, \u201cWe have to present them with a multiple thousand dollar treatment plan after them knowing us for, what, less than an hour?\u201d Whether it\u2019s a trained sales professional or your hygienist, everyone needs to become a master of the soft skills needed to build rapport and trust.
\n– Offer flexible payment options<\/strong>. Perceived cost is one of the reasons people don\u2019t go to the dentist. Offering a wide range of ways to pay is one way to mitigate financial fear. The more flexible you are with payment options, the more likely you are to have more patients move forward with the treatment they need.<\/p>\n

How Flexible Should You Be?<\/strong><\/h5>\n

It depends on your practice\u2019s ability to take on risk. Flexible payment plans can use many variables such as extending the pay period beyond the length of treatment, offering a 5-10% discount for full up-front payment, increasing or lowering down payments or a combination of these types of terms. The point is to think outside the box.<\/p>\n

\u201cPatients today are different than they were 15 or even five years ago,\u201d explains Hunter Satterfield, a CPA and new CWA partner. \u201cThere are so many subscription services in our culture that are $15-30 a month. It\u2019s the kind of economy our consumer lives in now. We must adapt to a new culture and demographic of patients.\u201d<\/p>\n

Hunter notes that among CWA clients, there\u2019s an increasing trend toward offering more flexible payment options, which lowers the barrier to entry and increases case acceptance. However, a well-tuned sales process is vital to this tactic\u2019s success. Not every patient is a fit for flexible payments and dental professionals need to understand when to offer it as an option.<\/p>\n

\u201cSometimes, flexible payment options can be used as a crutch,\u201d he noted. \u201cIt\u2019s important to get payment in full or quickly when it\u2019s feasible for a patient. Offering a flexible plan should only occur after exhausting those two options. This involves a lot of scripting, customer experience analysis and tracking of metrics to know when to get the ideal acceptance of payment terms.\u201d<\/p>\n

If you are using the right analytics tools in your office to track delinquency and ensure collections, you\u2019ll begin to see a trend. This can identify patients most likely to accept larger down payments or make late payments.<\/p>\n

However, delinquency is always a concern with flexible payment options. Practices need good processes in place for follow up and accounts receivable so that case acceptance always outperforms delinquency. Contracting a third party to handle collections can relieve stress and reduce risk on your practice.<\/p>\n

\u201cWhat you can\u2019t have is a 15% increase in delinquency and a 5% increase in case acceptance. Some practices have really good processes and procedures in place and they don\u2019t see an increase at all,\u201d Hunter said.<\/p>\n

Flexibility Feeds Growth<\/strong><\/h5>\n

When considering flexible payment options, it\u2019s important to keep an eye on contracts receivable as a percentage of production. CWA\u2019s annual Orthodontic Comparison Report<\/a><\/span><\/span> tracks this number for orthodontic dental practices around the nation. Offering an indication of a practice\u2019s overall health, the latest report results did not indicate an increase in delinquency.<\/p>\n

\u201cThe average orthodontic client at CWA has 50-60% still left to collect from their patients that are in braces,\u201d Hunter explained. \u201cIf your percentage is above the industry average, it means you have more money to collect in the future. And, you need to have good control over your collections process. If that process isn\u2019t well built out, you\u2019ll experience a much higher likelihood of delinquency.\u201d<\/p>\n

Hunter also notes that if your percentage is lower, it doesn\u2019t mean that your practice is unhealthy.\u00a0It simply means your patients make large down payments or pay in full.<\/p>\n

For larger practices, Hunter says that flexible payment options can act as a growth mechanism: \u201cThose that offer flexible payment options have a higher contracts receivable as a percentage of production. But they also have higher case acceptance, which feeds growth and profits.\u201d<\/p>\n

Start Adapting Today<\/strong><\/h5>\n

How can you begin to offer flexible payment options? Consider a pilot program with only 10-15 patients, meeting very specific criteria. Then, track the results. Is it helping case acceptance? Is it harming delinquency? Are you seeing a shift in your percentage of contracts receivable to production?<\/p>\n

Not sure where to start? CWA\u2019s expert team can run the numbers and offer personal insight on if your flexible payment structure is working for, or against \u00a0your financial goals. Reach out to our team for a complimentary consultation today<\/a>.<\/span><\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cLet me think about it.\u201d It\u2019s one of the toughest sentences to hear in any dental practice. You know your patient needs treatment. But, sticker shock looms heavily over payment conversations. Most dental professionals got into their career to help people and practice medicine\u2014not to become an expert salesperson. This all makes treatment acceptance a […]<\/p>\n","protected":false},"author":7,"featured_media":8622,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":"","_ppma_block_editor_authors":""},"categories":[16],"tags":[],"ppma_author":[48],"class_list":["post-8619","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-news-feature"],"acf":[],"yoast_head":"\nDentists reach higher with flexible payment options<\/title>\n<meta name=\"description\" content=\"We took a closer look at how flexible payment options are impacting case acceptance rates. Could these new trends also be impacting delinquencies?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cainwatters.com\/digitalblogs\/flexible-payment-options\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dentists reach higher with flexible payment options\" \/>\n<meta property=\"og:description\" content=\"We took a closer look at how flexible payment options are impacting case acceptance rates. Could these new trends also be impacting delinquencies?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cainwatters.com\/digitalblogs\/flexible-payment-options\/\" \/>\n<meta property=\"og:site_name\" content=\"Cain Watters Blog\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-10T20:07:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-09-30T23:53:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.cainwatters.com\/digitalblogs\/wp-content\/uploads\/sites\/2\/2019\/05\/adobestock_151428356-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"CWA\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"CWA\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.cainwatters.com\\\/digitalblogs\\\/flexible-payment-options\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.cainwatters.com\\\/digitalblogs\\\/flexible-payment-options\\\/\"},\"author\":{\"name\":\"CWA\",\"@id\":\"https:\\\/\\\/www.cainwatters.com\\\/digitalblogs\\\/#\\\/schema\\\/person\\\/5377defb92fcf06c1ff8504bf9880267\"},\"headline\":\"Reach Higher With Flexible Payment Options\",\"datePublished\":\"2019-05-10T20:07:07+00:00\",\"dateModified\":\"2019-09-30T23:53:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.cainwatters.com\\\/digitalblogs\\\/flexible-payment-options\\\/\"},\"wordCount\":934,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.cainwatters.com\\\/digitalblogs\\\/flexible-payment-options\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.cainwatters.com\\\/digitalblogs\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2019\\\/05\\\/adobestock_151428356-1.jpg\",\"articleSection\":[\"Digital News Feature\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.cainwatters.com\\\/digitalblogs\\\/flexible-payment-options\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.cainwatters.com\\\/digitalblogs\\\/flexible-payment-options\\\/\",\"url\":\"https:\\\/\\\/www.cainwatters.com\\\/digitalblogs\\\/flexible-payment-options\\\/\",\"name\":\"Dentists reach higher with flexible payment options\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.cainwatters.com\\\/digitalblogs\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.cainwatters.com\\\/digitalblogs\\\/flexible-payment-options\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.cainwatters.com\\\/digitalblogs\\\/flexible-payment-options\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.cainwatters.com\\\/digitalblogs\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2019\\\/05\\\/adobestock_151428356-1.jpg\",\"datePublished\":\"2019-05-10T20:07:07+00:00\",\"dateModified\":\"2019-09-30T23:53:34+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.cainwatters.com\\\/digitalblogs\\\/#\\\/schema\\\/person\\\/5377defb92fcf06c1ff8504bf9880267\"},\"description\":\"We took a closer look at how flexible payment options are impacting case acceptance rates. Could these new trends also be impacting delinquencies?\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.cainwatters.com\\\/digitalblogs\\\/flexible-payment-options\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.cainwatters.com\\\/digitalblogs\\\/flexible-payment-options\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.cainwatters.com\\\/digitalblogs\\\/flexible-payment-options\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.cainwatters.com\\\/digitalblogs\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2019\\\/05\\\/adobestock_151428356-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.cainwatters.com\\\/digitalblogs\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2019\\\/05\\\/adobestock_151428356-1.jpg\",\"width\":1200,\"height\":628,\"caption\":\"Dental equipment on papers\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.cainwatters.com\\\/digitalblogs\\\/flexible-payment-options\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.cainwatters.com\\\/digitalblogs\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Reach Higher With Flexible Payment Options\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.cainwatters.com\\\/digitalblogs\\\/#website\",\"url\":\"https:\\\/\\\/www.cainwatters.com\\\/digitalblogs\\\/\",\"name\":\"Cain Watters Blog\",\"description\":\"Long Term Solutions for Financial Independence\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.cainwatters.com\\\/digitalblogs\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.cainwatters.com\\\/digitalblogs\\\/#\\\/schema\\\/person\\\/5377defb92fcf06c1ff8504bf9880267\",\"name\":\"CWA\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7cd3f0890490030e268fd26d8201e65299246a9877bf0580593351d6e7b2d23b?s=96&d=mm&r=g6624cf3b6f65cf286af28a8c7bd86693\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7cd3f0890490030e268fd26d8201e65299246a9877bf0580593351d6e7b2d23b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7cd3f0890490030e268fd26d8201e65299246a9877bf0580593351d6e7b2d23b?s=96&d=mm&r=g\",\"caption\":\"CWA\"},\"url\":\"https:\\\/\\\/www.cainwatters.com\\\/digitalblogs\\\/author\\\/paigeworley\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Dentists reach higher with flexible payment options","description":"We took a closer look at how flexible payment options are impacting case acceptance rates. Could these new trends also be impacting delinquencies?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.cainwatters.com\/digitalblogs\/flexible-payment-options\/","og_locale":"en_US","og_type":"article","og_title":"Dentists reach higher with flexible payment options","og_description":"We took a closer look at how flexible payment options are impacting case acceptance rates. Could these new trends also be impacting delinquencies?","og_url":"https:\/\/www.cainwatters.com\/digitalblogs\/flexible-payment-options\/","og_site_name":"Cain Watters Blog","article_published_time":"2019-05-10T20:07:07+00:00","article_modified_time":"2019-09-30T23:53:34+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/www.cainwatters.com\/digitalblogs\/wp-content\/uploads\/sites\/2\/2019\/05\/adobestock_151428356-1.jpg","type":"image\/jpeg"}],"author":"CWA","twitter_card":"summary_large_image","twitter_misc":{"Written by":"CWA","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.cainwatters.com\/digitalblogs\/flexible-payment-options\/#article","isPartOf":{"@id":"https:\/\/www.cainwatters.com\/digitalblogs\/flexible-payment-options\/"},"author":{"name":"CWA","@id":"https:\/\/www.cainwatters.com\/digitalblogs\/#\/schema\/person\/5377defb92fcf06c1ff8504bf9880267"},"headline":"Reach Higher With Flexible Payment Options","datePublished":"2019-05-10T20:07:07+00:00","dateModified":"2019-09-30T23:53:34+00:00","mainEntityOfPage":{"@id":"https:\/\/www.cainwatters.com\/digitalblogs\/flexible-payment-options\/"},"wordCount":934,"commentCount":0,"image":{"@id":"https:\/\/www.cainwatters.com\/digitalblogs\/flexible-payment-options\/#primaryimage"},"thumbnailUrl":"https:\/\/www.cainwatters.com\/digitalblogs\/wp-content\/uploads\/sites\/2\/2019\/05\/adobestock_151428356-1.jpg","articleSection":["Digital News Feature"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.cainwatters.com\/digitalblogs\/flexible-payment-options\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.cainwatters.com\/digitalblogs\/flexible-payment-options\/","url":"https:\/\/www.cainwatters.com\/digitalblogs\/flexible-payment-options\/","name":"Dentists reach higher with flexible payment options","isPartOf":{"@id":"https:\/\/www.cainwatters.com\/digitalblogs\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.cainwatters.com\/digitalblogs\/flexible-payment-options\/#primaryimage"},"image":{"@id":"https:\/\/www.cainwatters.com\/digitalblogs\/flexible-payment-options\/#primaryimage"},"thumbnailUrl":"https:\/\/www.cainwatters.com\/digitalblogs\/wp-content\/uploads\/sites\/2\/2019\/05\/adobestock_151428356-1.jpg","datePublished":"2019-05-10T20:07:07+00:00","dateModified":"2019-09-30T23:53:34+00:00","author":{"@id":"https:\/\/www.cainwatters.com\/digitalblogs\/#\/schema\/person\/5377defb92fcf06c1ff8504bf9880267"},"description":"We took a closer look at how flexible payment options are impacting case acceptance rates. Could these new trends also be impacting delinquencies?","breadcrumb":{"@id":"https:\/\/www.cainwatters.com\/digitalblogs\/flexible-payment-options\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.cainwatters.com\/digitalblogs\/flexible-payment-options\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.cainwatters.com\/digitalblogs\/flexible-payment-options\/#primaryimage","url":"https:\/\/www.cainwatters.com\/digitalblogs\/wp-content\/uploads\/sites\/2\/2019\/05\/adobestock_151428356-1.jpg","contentUrl":"https:\/\/www.cainwatters.com\/digitalblogs\/wp-content\/uploads\/sites\/2\/2019\/05\/adobestock_151428356-1.jpg","width":1200,"height":628,"caption":"Dental equipment on papers"},{"@type":"BreadcrumbList","@id":"https:\/\/www.cainwatters.com\/digitalblogs\/flexible-payment-options\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.cainwatters.com\/digitalblogs\/"},{"@type":"ListItem","position":2,"name":"Reach Higher With Flexible Payment Options"}]},{"@type":"WebSite","@id":"https:\/\/www.cainwatters.com\/digitalblogs\/#website","url":"https:\/\/www.cainwatters.com\/digitalblogs\/","name":"Cain Watters Blog","description":"Long Term Solutions for Financial Independence","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.cainwatters.com\/digitalblogs\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.cainwatters.com\/digitalblogs\/#\/schema\/person\/5377defb92fcf06c1ff8504bf9880267","name":"CWA","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/7cd3f0890490030e268fd26d8201e65299246a9877bf0580593351d6e7b2d23b?s=96&d=mm&r=g6624cf3b6f65cf286af28a8c7bd86693","url":"https:\/\/secure.gravatar.com\/avatar\/7cd3f0890490030e268fd26d8201e65299246a9877bf0580593351d6e7b2d23b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7cd3f0890490030e268fd26d8201e65299246a9877bf0580593351d6e7b2d23b?s=96&d=mm&r=g","caption":"CWA"},"url":"https:\/\/www.cainwatters.com\/digitalblogs\/author\/paigeworley\/"}]}},"authors":[{"term_id":48,"user_id":7,"is_guest":0,"slug":"paigeworley","display_name":"CWA","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/7cd3f0890490030e268fd26d8201e65299246a9877bf0580593351d6e7b2d23b?s=96&d=mm&r=g","author_category":"","first_name":"Paige","last_name":"Worley","user_url":"","job_title":"","description":""}],"_links":{"self":[{"href":"https:\/\/www.cainwatters.com\/digitalblogs\/wp-json\/wp\/v2\/posts\/8619","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cainwatters.com\/digitalblogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cainwatters.com\/digitalblogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cainwatters.com\/digitalblogs\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cainwatters.com\/digitalblogs\/wp-json\/wp\/v2\/comments?post=8619"}],"version-history":[{"count":0,"href":"https:\/\/www.cainwatters.com\/digitalblogs\/wp-json\/wp\/v2\/posts\/8619\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cainwatters.com\/digitalblogs\/wp-json\/wp\/v2\/media\/8622"}],"wp:attachment":[{"href":"https:\/\/www.cainwatters.com\/digitalblogs\/wp-json\/wp\/v2\/media?parent=8619"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cainwatters.com\/digitalblogs\/wp-json\/wp\/v2\/categories?post=8619"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cainwatters.com\/digitalblogs\/wp-json\/wp\/v2\/tags?post=8619"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.cainwatters.com\/digitalblogs\/wp-json\/wp\/v2\/ppma_author?post=8619"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}