{"id":8596,"date":"2019-03-22T13:36:28","date_gmt":"2019-03-22T18:36:28","guid":{"rendered":"https:\/\/www.cainwatters.com\/digitalblogs\/?p=8596"},"modified":"2019-09-30T18:53:34","modified_gmt":"2019-09-30T23:53:34","slug":"ask-a-cpa-rebrand-tips","status":"publish","type":"post","link":"https:\/\/www.cainwatters.com\/digitalblogs\/ask-a-cpa-rebrand-tips\/","title":{"rendered":"Ask a CPA: I\u2019m considering changing the name of my practice, where should I start?"},"content":{"rendered":"

Our financial planners are used to getting a slew of financial questions. Topics around liquidity<\/a>, funding limits<\/a>, big purchases<\/a>, documents your adult children need<\/a> and more\u2014with the strong relationship we have with our clients, nothing is really off limits.<\/p>\n

On occasion they will get a question that they feel is outside their realm of expertise, which brings the opportunity to consult one of our many partners. Practice valuation specialists,<\/a> liability lawyers<\/a>, dental practice consultants<\/a> and more, if it\u2019s in the dental field, it\u2019s likely we have a thick rolodex of contacts that are experts in their niche.<\/p>\n

Luckily when the topic of rebranding a practice came up, we didn\u2019t have to go too far and were able to consult our own CWA Marketing Department.<\/p>\n

Here are the tips they had to share:<\/strong><\/p>\n

A rebrand is a huge undertaking but can be incredibly rewarding in the end. The obvious upfront cost is working with a graphic designer or creative agency to create a new logo and name that gives you the look and feel you want. Hiring a consultant to help you fully realize the new corporate identity and public image you desire could also go a long way.<\/p>\n

The hard part of this process is finding everything that has the current logo on it and updating it with the new logo and name. Brands like Olive Garden did a rebrand where they didn\u2019t update all places of the old logo, and it was (and still is) considered a failure. The result of this is brand confusion which essentially devalues the new brand and makes the business look unprofessional. It\u2019s important to be all-in on a rebrand, which requires replacing all things with the old logo and name on it.<\/p>\n

When you rebrand, it also gives the business an opportunity to make other changes that enhance the experience for customers in the business. It\u2019s common to see brands put the effort into rebranding when they are making pivotal changes in the business to enhance the experience, and thus, try to attract old customers they may have lost for whatever reason. An example of this is Weight Watchers, which recently rebranded to WW and changed its age-old business model. For a business like a dental practice, a change that enhances the experience could be a revitalized waiting room, new and improved processes, like different service offerings that are more hi-tech.<\/p>\n

Tips to consider for a successful rebrand:<\/strong><\/p>\n

\u2022 Establish the purpose of the rebrand
\n\u2022 Have a new brand vision
\n\u2022 Plan from every angle
\n\u2022 Make your rebrand known
\n\u2022 Stay consistent
\n\u2022 Experiment and be creative
\n\u2022 Notify your constituents<\/p>\n

Have a question for one of our CPA? Ask us below and have your question and answer anonymously featured next month.<\/p>\n\n","protected":false},"excerpt":{"rendered":"

Our financial planners are used to getting a slew of financial questions. Topics around liquidity, funding limits, big purchases, documents your adult children need and more\u2014with the strong relationship we have with our clients, nothing is really off limits. On occasion they will get a question that they feel is outside their realm of expertise, […]<\/p>\n","protected":false},"author":7,"featured_media":8617,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[27],"tags":[],"ppma_author":[48],"class_list":["post-8596","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-knowledge-know-how"],"acf":[],"yoast_head":"\nRebranding: Changing the name of your dental practice<\/title>\n<meta name=\"description\" content=\"Our marketing team answers your questions about what goes into a rebrand of your dental practice. 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