{"id":8094,"date":"2018-04-06T14:19:27","date_gmt":"2018-04-06T19:19:27","guid":{"rendered":"https:\/\/digitalblogs.wpengine.com\/?p=8094"},"modified":"2020-11-17T11:14:11","modified_gmt":"2020-11-17T17:14:11","slug":"the-square-and-the-tower-networks-and-power-from-the-freemasons-to-facebook-by-niall-ferguson","status":"publish","type":"post","link":"https:\/\/www.cainwatters.com\/digitalblogs\/the-square-and-the-tower-networks-and-power-from-the-freemasons-to-facebook-by-niall-ferguson\/","title":{"rendered":"The Square and the Tower: Networks and Power, from the Freemasons to Facebook by Niall Ferguson"},"content":{"rendered":"

By: Brad Sanders<\/p>\n

\"\"To truly understand investment markets, a firm grasp of human history is paramount.\u00a0 After all, as the study of behavioral finance has shown us, human beings \u2013 whether in the current century or 300 years ago \u2013 tend to behave very similar. As with most situations, learning through history can provide a thorough roadmap of how to navigate certain scenarios.<\/p>\n

One of the world\u2019s most preeminent historians is Niall Ferguson, Senior Fellow for the Hoover Institute at Stanford University.\u00a0 I have read many of Ferguson\u2019s books and seen him present multiple times.\u00a0 He is one of the smartest people I have ever encountered, and I believe his new book to be his best yet.<\/p>\n

The square and the tower<\/strong><\/p>\n

In his new book, The Square and the Tower, Networks and Power<\/em><\/a>, Ferguson explores networks, how they come to be, and how they shape the world.\u00a0 The title is lifted from Siena, 1312, where he describes the \u201csquare\u201d as the meeting place for informal interaction between commoners, and the early emergence of the network. The \u201ctower,\u201d representing power, as where the nobility sat and ruled.<\/p>\n

Mr. Ferguson postulates that there has always been a hierarchy that exists. And although modern advances, like the internet and social media, will affect the fabric of human culture \u2013the balance of power has always existed in a world in which the ruling elite steer civilization.<\/p>\n

\u201cTo be sure, there have never been such large networks as we see in the world today.\u00a0 Nor have the flows of information \u2013 or for that matter, disease \u2013 ever been so rapid.\u00a0 But scale and speed are not everything.\u201d<\/p>\n

The modern social network<\/strong><\/p>\n

The book begins defining networks, how they come into being, then explores various points throughout a vast amount of history. \u00a0From the Renaissance to Gutenberg, up to the 2016 Presidential Election, explaining how networks shaped each event.\u00a0 Ferguson spends a good deal of time on Facebook and Twitter, and explains how the advent of disinformation coming through social media shaped the outcome of the election.\u00a0 His illustrations and historical examples of various networks are mind boggling, and bring into focus how a small dot in history presents conditions as they truly are.<\/p>\n

What is old is new again<\/strong><\/p>\n

The conclusion taken from this book is that the advent of social media and the internet is actually just a speck in time. As individuals in the \u201csquare,\u201d we see and feel their effects more greatly in our daily lives, yet in fact there are numerous examples in history very similar.<\/p>\n

In a recent speech, Ferguson says that the idea of global interconnection via social media seems like a good thing on the surface.\u00a0 However, his book will lead the reader to conclude that the actual effects are rather dismal, and threatens to upset a social fabric several centuries in the making. In his opinion, it is now up to the free thinkers and intellectuals among us to save humanity from itself, by steering the ship towards the proper direction.<\/p>\n

In my opinion, this book is a masterpiece, and should be read by anyone that enjoys history.\u00a0 You get a sense of where we are, viewed through the eye of one of the best historians alive.\u00a0 After reading this book, you too can see how Niall Ferguson would say, \u201cTechnologies come and go.\u00a0 The world remains a world of squares and towers.\u201d<\/p>\n

Join us next month as we step outside the box<\/strong><\/p>\n

Are you trapped inside the box of self-deception? As a leader, are you blinded to one of the biggest inhibitors of success, yourself? Follow along with us next month as CWA Partner Dan Wicker picks up a revised version of the international bestseller Leadership and Self-Deception: Getting Out of the Box<\/em><\/a><\/span><\/span> by The Arbinger Institute.<\/p>\n","protected":false},"excerpt":{"rendered":"

By: Brad Sanders To truly understand investment markets, a firm grasp of human history is paramount.\u00a0 After all, as the study of behavioral finance has shown us, human beings \u2013 whether in the current century or 300 years ago \u2013 tend to behave very similar. 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