{"id":7947,"date":"2017-12-05T16:17:41","date_gmt":"2017-12-05T22:17:41","guid":{"rendered":"https:\/\/digitalblogs.wpengine.com\/?p=7947"},"modified":"2019-09-30T18:53:38","modified_gmt":"2019-09-30T23:53:38","slug":"understanding-behavioral-finance-thinking-fast-slow","status":"publish","type":"post","link":"https:\/\/www.cainwatters.com\/digitalblogs\/understanding-behavioral-finance-thinking-fast-slow\/","title":{"rendered":"Understanding Behavioral Finance Through \u201cThinking, Fast and Slow\u201d"},"content":{"rendered":"<p><em>By: <a href=\"https:\/\/www.cainwatters.com\/the-advisors-shelf\/\">Brad Sanders<\/a><\/em><\/p>\n<p>I have been reading between 70-90 books a year for the majority of my adult life.\u00a0 Admittedly, over two-thirds of that is fiction &#8211; however, the rest tend to be investment related.\u00a0 One topic that has fascinated me is Behavioral Finance, and one cannot study this topic without running into the name Daniel Kahneman. Kahneman won the Nobel Prize in Economics in 2002 for his study of human judgement and decision-making.\u00a0 \u201cThinking, Fast and Slow\u201d is the culmination of his work.<\/p>\n<p><strong>Two Systems<\/strong><\/p>\n<p>Kahneman separates human behavior into two separate systems within our minds.\u00a0 System 1 is the automatic, or \u201cfast\u201d part, which controls emotion and subconscious.\u00a0 This System is responsible for generating the many stereotypes we unconsciously use to navigate day to day existence, and is responsible for everything from depth perception to being able to \u201czone out\u201d while driving.\u00a0 If you have ever found home after a commute with little memory of the drive, this was System 1 in action!<\/p>\n<p>System 2, or the \u201cslow\u201d part of cognitive function, requires concentration and focuses on effortful mental activities and complex computation.\u00a0 This System is involved in tasks such as singling out a person while scanning a crowd, or activities like analyzing the yield curve.<\/p>\n<p>The interaction between these two systems forms the basis of Kahneman\u2019s analysis, in which he describes the parts of the brain humans tend to rely on to make judgements and decisions. \u00a0The results are eye-opening.<\/p>\n<p><strong>\u201cOdd as it may seem, I am my remembering self, and the experiencing self, who does my living, is like a stranger to me\u201d<\/strong><\/p>\n<p>Much of the book goes through many of the \u201cbiases\u201d that are the basis for much of Behavioral Finance study, such as Anchoring and Loss Aversion.\u00a0 However, the above quote is to me the most interesting part, as is his explanation of the \u201cTwo Selves\u201d (the remembering self and experiencing self).\u00a0 Quite simply, the remembering self tends to only form good memoires, and discounts such negative experience like loss or pain, while the experiencing self is the actual system that is dealing with these two unavoidable consequences of life.\u00a0 The conflict between these \u201ctwo selves\u201d is amazing, and explains the majority of human behavior, leaving the reader aghast that both of these systems could simultaneously exist within us.<\/p>\n<p><strong>Delve into your own psyche<\/strong><\/p>\n<p>This book is a \u201cdoor stopper,\u201d and I would be remiss to paint it as an easy read.\u00a0 However, if consumed in smaller chunks (how I suggest you read it), this book is fantastic and is one of my more eye-opening reads of the past several years.\u00a0 Throughout I found myself laughing as I recognized my own behavior through his interactive exercises, only to then have Kahneman blow my mind with the \u201cwhy\u201d of my behavior.\u00a0 If you are at all interested in why you live your life and make decisions the way you do, the search for answers starts with \u201cThinking, Fast and Slow.\u201d<\/p>\n<p><strong>Have both selves agree to join us next month<\/strong><\/p>\n<p>In January, CWA Partner Dan Wicker will review American sports journalist (and CWA <a href=\"https:\/\/www.cainwatters.com\/annual-meeting\/\">Annual Meeting<\/a> speaker), Don Yaeger\u2019s book, <em>Great Teams: 16 Things High Performing Organizations Do Differently. <\/em><a href=\"https:\/\/www.amazon.com\/Great-Teams-Performing-Organizations-Differently\/dp\/0718077628\">Great Teams\u00a0<\/a>is an intersection of the sports and business worlds and offers shared insight and real examples that are sure to enhance any team in its pursuit of excellence.<\/p>\n<figure id=\"attachment_7948\" aria-describedby=\"caption-attachment-7948\" style=\"width: 400px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-7948\" src=\"https:\/\/www.cainwatters.com\/wp-content\/uploads\/sites\/2\/2017\/12\/brain.jpg\" alt=\"\" width=\"400\" height=\"223\" srcset=\"https:\/\/www.cainwatters.com\/digitalblogs\/wp-content\/uploads\/sites\/2\/2017\/12\/brain.jpg 903w, https:\/\/www.cainwatters.com\/digitalblogs\/wp-content\/uploads\/sites\/2\/2017\/12\/brain-768x429.jpg 768w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><figcaption id=\"caption-attachment-7948\" class=\"wp-caption-text\">Illustration by Julia Suits<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By: Brad Sanders I have been reading between 70-90 books a year for the majority of my adult life.\u00a0 Admittedly, over two-thirds of that is fiction &#8211; however, the rest tend to be investment related.\u00a0 One topic that has fascinated me is Behavioral Finance, and one cannot study this topic without running into the name [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":7949,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":"","_ppma_block_editor_authors":""},"categories":[29],"tags":[],"ppma_author":[48],"class_list":["post-7947","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Understanding Behavioral Finance Through \u201cThinking, Fast and Slow\u201d - Cain Watters Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cainwatters.com\/digitalblogs\/understanding-behavioral-finance-thinking-fast-slow\/\" \/>\n<meta property=\"og:locale\" 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