{"id":12691,"date":"2026-06-03T16:05:07","date_gmt":"2026-06-03T21:05:07","guid":{"rendered":"https:\/\/www.cainwatters.com\/digitalblogs\/?p=12691"},"modified":"2026-06-19T14:44:31","modified_gmt":"2026-06-19T19:44:31","slug":"the-new-dental-economy","status":"publish","type":"post","link":"https:\/\/www.cainwatters.com\/digitalblogs\/the-new-dental-economy\/","title":{"rendered":"The New Dental Economy"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"12691\" class=\"elementor elementor-12691\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_ae_slider elementor-section elementor-top-section elementor-element elementor-element-59cc9ba2 elementor-section-boxed elementor-section-height-default elementor-section-height-default ae-bg-gallery-type-default\" data-id=\"59cc9ba2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_ae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-32dbcbf1 ae-bg-gallery-type-default\" data-id=\"32dbcbf1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e055b71 elementor-widget elementor-widget-heading\" data-id=\"4e055b71\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why Growth Is Slowing, and Where Profitability Is Shifting <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_ae_slider elementor-section elementor-top-section elementor-element elementor-element-190ed98f blue-box elementor-section-boxed elementor-section-height-default elementor-section-height-default ae-bg-gallery-type-default\" data-id=\"190ed98f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"has_ae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5a3a645c ae-bg-gallery-type-default\" data-id=\"5a3a645c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a651608 elementor-widget elementor-widget-text-editor\" data-id=\"4a651608\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Key Takeaways<\/strong><\/p><ul><li>Dental practices can manage today&#8217;s headwinds by focusing on optimization.<\/li><li>Focus on fundamentals to improve profitability and performance.<\/li><li>Small percentage improvements can have a significant impact on the bottom-line.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_ae_slider elementor-section elementor-top-section elementor-element elementor-element-200dab01 elementor-section-boxed elementor-section-height-default elementor-section-height-default ae-bg-gallery-type-default\" data-id=\"200dab01\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_ae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-63f1e4a6 ae-bg-gallery-type-default\" data-id=\"63f1e4a6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3fbc2485 elementor-widget elementor-widget-text-editor\" data-id=\"3fbc2485\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The last six years have reshaped dentistry more dramatically than any period in recent memory. When COVID-19 hit, practices across the country were forced to shut their doors or operate at limited capacity. What followed wasn\u2019t just a temporary disruption. It fundamentally changed patient behavior, staffing models, and the financial realities of running a dental practice.<\/p><p>In the immediate aftermath, dentistry experienced a notable surge. Patients who had delayed care came flooding back. Practices were booked out for months. Production climbed quickly, and for a time, it felt like the industry had not only recovered, but accelerated.<\/p><p>\u201cI refer to this time period as people coming out of healthcare hibernation,\u201d says <a href=\"https:\/\/www.cainwatters.com\/scott-clynch\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #33cccc;\">Scott Clynch<\/span><\/a>, CPA and Partner at CWA. \u201cWhen people started leaving the house again, they had pockets full of stimulus money and flexible schedules.\u201d<\/p><p>But that surge wasn\u2019t organic growth. It was pent-up demand. Now, as we move deeper into 2026, the dental economy is settling into a new, more challenging normal.<\/p><h5><strong>WHY DENTAL GROWTH IS SLOWING<\/strong><\/h5><p>Across the industry, dental practice growth is decelerating. This isn\u2019t a signal that dentistry is in trouble, according to Scott. It\u2019s a sign that the market is correcting after an artificial high, and practices are dealing with significant headwinds.<\/p><p style=\"padding-left: 40px;\"><strong>Patients are more cost-conscious.<\/strong> With inflation and broader economic uncertainty, discretionary healthcare spending is under more scrutiny. Patients are delaying elective procedures, shopping around more, and questioning treatment plans more than they did just a few years ago.<\/p><p style=\"padding-left: 40px;\"><strong>Staffing challenges persist.<\/strong> Labor costs remain elevated, and many practices are still operating with leaner or less experienced teams. This impacts both capacity and efficiency.<\/p><p style=\"padding-left: 40px;\"><strong>Overhead keeps creeping up.<\/strong> Supplies, lab fees, and wages have all increased. Even practices that are producing well may feel margin pressure because expenses are rising just as fast\u2014or faster. To see how your practice stacks up across key success metrics, check the <a href=\"https:\/\/www.cainwatters.com\/hdydpc-contact\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #33cccc;\">How Does Your Practice Compare? Report<\/span><\/a>.<\/p><p>With slower growth, tighter margins, and less room for operational inefficiency, Scott says it\u2019s time for practices to shift from expansion to optimization.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_ae_slider elementor-section elementor-top-section elementor-element elementor-element-5f9002bb elementor-section-boxed elementor-section-height-default elementor-section-height-default ae-bg-gallery-type-default\" data-id=\"5f9002bb\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"has_ae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f009317 blue-box ae-bg-gallery-type-default\" data-id=\"5f009317\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-196e3d41 elementor-widget elementor-widget-text-editor\" data-id=\"196e3d41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u201cIt\u2019s not just about how much you produce,\u201d says Scott. \u201cIt\u2019s about how efficiently you produce it, how consistently patients accept treatment, and how well your systems support profitability.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_ae_slider elementor-section elementor-top-section elementor-element elementor-element-b67c989 elementor-section-boxed elementor-section-height-default elementor-section-height-default ae-bg-gallery-type-default\" data-id=\"b67c989\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_ae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1be65a17 ae-bg-gallery-type-default\" data-id=\"1be65a17\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-73b3bec9 elementor-widget elementor-widget-text-editor\" data-id=\"73b3bec9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><strong>WHERE TO FOCUS NOW<\/strong><\/h5><p>When dental growth slows, fundamentals matter more. The good news is the levers that drive dental practice profitability and performance are well within your control.<\/p><p><strong>Prioritize Patient Visits<\/strong><\/p><p>Production is the outcome. Visits are the driver. Building a healthy, predictable volume of visits creates the foundation for sustainable production.<\/p><ul><li>Reactivate overdue patients<\/li><li>Improve recall systems to reduce no-shows<\/li><li>Pre-appoint patients at a 90% rate<\/li><li>Actively contact patients with credit balances<\/li><li>Refocus marketing efforts to bring in new patients<\/li><\/ul><p>\u201cA good rule of thumb for GPs is 20 new patients per doctor per month,\u201d says Scott. \u201cThat means making sure your local SEO is optimized, you\u2019re active on social media, you\u2019re nurturing Google reviews, and your front office is delivering an excellent patient experience.\u201d<\/p><p><strong>Focus on Overhead and Efficiency<\/strong><\/p><p>In a slower growth environment, dental practice profitability is won or lost on overhead. Even small percentage improvements can have a significant impact on bottom-line performance.<\/p><ul><li>Are staffing levels aligned with patient volume?<\/li><li>Are team members operating at the top of their roles?<\/li><li>Are you offering a bonus system rather than raises?<\/li><li>Are supply and lab costs being actively managed?<\/li><\/ul><p>Scott says this is where outside perspective can help. \u201cWorking with a company like <a href=\"https:\/\/elitedentalalliance.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #33cccc;\">Elite Dental Alliance<\/span><\/a> can uncover inefficiencies, renegotiate costs, and identify savings opportunities that are easy to miss internally.\u201d<\/p><p><strong>Track Treatment Acceptance Relentlessly<\/strong><\/p><p>Case acceptance is no longer a \u201cnice to have\u201d metric. Even modest gains can unlock significant dental practice growth without adding a single new patient.<\/p><ul><li>Educate the entire staff on how treatment is presented<\/li><li>Improve financial conversations (see next section for more)<\/li><li>Make sure you\u2019re <a href=\"https:\/\/www.cainwatters.com\/digitalblogs\/2026-dental-industry-outlook\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #33cccc;\">aligning customer service with patient expectations <\/span><\/a><\/li><li>Consider expanding your treatment offerings via new technology or continuing education<\/li><li>Reach out to patients who haven\u2019t started treatment plans<\/li><\/ul><p><strong>Strengthen Your Financing Options<\/strong><\/p><p>In today\u2019s inflationary economy, affordability is often the barrier between diagnosed treatment and accepted treatment. Having a strong financing partner and process is critical.<\/p><ul><li>Offer two or more clear, simple payment plans<\/li><li>Train your team to confidently present financing options<\/li><li>Make it easier for patients to accept treatment<\/li><\/ul><p>\u201cIf patients can\u2019t comfortably pay, they won\u2019t move forward,\u201d says Scott. \u201cWe want to give them every reason to say \u2018yes\u2019.\u201d<\/p><h5><strong>THE OPPORTUNITY AHEAD<\/strong><\/h5><p>While dental practice growth may be slowing, Scott says this is not a negative moment for dentistry; it\u2019s a clarifying one.<\/p><p>\u201cThe question isn\u2019t whether growth will come back,\u201d adds Scott. \u201cIt\u2019s whether you have the <a href=\"https:\/\/www.cainwatters.com\/business-planning\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #33cccc;\">planning and processes<\/span><\/a> in place to build a practice that can thrive regardless of the environment.\u201d\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_ae_slider elementor-section elementor-top-section elementor-element elementor-element-70f47413 blue-box elementor-section-boxed elementor-section-height-default elementor-section-height-default ae-bg-gallery-type-default\" data-id=\"70f47413\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"has_ae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f0255fa ae-bg-gallery-type-default\" data-id=\"5f0255fa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4c19348 elementor-widget elementor-widget-text-editor\" data-id=\"4c19348\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To take a deeper dive into the <a href=\"https:\/\/www.cainwatters.com\/digitalblogs\/2026-dental-industry-outlook\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #33cccc;\">current state of dentistry<\/span><\/a> and <a href=\"https:\/\/www.cainwatters.com\/hdydpc-contact\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #33cccc;\">how your practice compares to your peers<\/span><\/a>, check out <a href=\"https:\/\/www.cainwatters.com\/digitalblogs\/wealth-podcast-ep-290\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #33cccc;\"><span style=\"text-decoration: underline; color: #33cccc;\">this episode<\/span><\/span><\/a> of the popular <a href=\"https:\/\/www.cainwatters.com\/wealthpodcast\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #33cccc;\">Accumulating Wealth podcast<\/span><\/a>.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_ae_slider elementor-section elementor-top-section elementor-element elementor-element-2f85529d elementor-section-boxed elementor-section-height-default elementor-section-height-default ae-bg-gallery-type-default\" data-id=\"2f85529d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_ae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6ed36997 ae-bg-gallery-type-default\" data-id=\"6ed36997\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-70ef220f elementor-widget elementor-widget-text-editor\" data-id=\"70ef220f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>For any other professional or personal financial questions or concerns, CWA advisors are always happy to help. <a href=\"https:\/\/www.cainwatters.com\/contact\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #33cccc;\">Set up your free consultation today.\u00a0<\/span><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Why Growth Is Slowing, and Where Profitability Is Shifting Key Takeaways Dental practices can manage today&#8217;s headwinds by focusing on optimization. Focus on fundamentals to improve profitability and performance. Small percentage improvements can have a significant impact on the bottom-line. The last six years have reshaped dentistry more dramatically than any period in recent memory. [&hellip;]<\/p>\n","protected":false},"author":60,"featured_media":12702,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[16,41,20],"tags":[],"ppma_author":[175],"class_list":["post-12691","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-news-feature","category-featured","category-practice-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The New Dental Economy | Cain Watters &amp; Associates Blog<\/title>\n<meta name=\"description\" content=\"With slower growth, tighter margins, and less room for operational inefficiency, it\u2019s time for dental practices to shift from expansion to optimization.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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