{"id":12161,"date":"2025-05-12T09:14:38","date_gmt":"2025-05-12T14:14:38","guid":{"rendered":"https:\/\/www.cainwatters.com\/digitalblogs\/?p=12161"},"modified":"2025-05-12T20:49:22","modified_gmt":"2025-05-13T01:49:22","slug":"gender-and-investing","status":"publish","type":"post","link":"https:\/\/www.cainwatters.com\/digitalblogs\/gender-and-investing\/","title":{"rendered":"Two Styles, One Purpose: What Gender Can Teach Us About Smarter Investing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"12161\" class=\"elementor elementor-12161\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_ae_slider elementor-section elementor-top-section elementor-element elementor-element-5c4b093f elementor-section-boxed elementor-section-height-default elementor-section-height-default ae-bg-gallery-type-default\" data-id=\"5c4b093f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_ae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7b4cdfb3 ae-bg-gallery-type-default\" data-id=\"7b4cdfb3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-34e588d elementor-widget elementor-widget-heading\" data-id=\"34e588d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why it\u2019s more important than ever to understand it.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_ae_slider elementor-section elementor-top-section elementor-element elementor-element-7aad056f blue-box elementor-section-boxed elementor-section-height-default elementor-section-height-default ae-bg-gallery-type-default\" data-id=\"7aad056f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"has_ae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-36c89136 ae-bg-gallery-type-default\" data-id=\"36c89136\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5213812d elementor-widget elementor-widget-text-editor\" data-id=\"5213812d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>KEY TAKEAWAYS<\/strong><\/p><ul><li>In 20 years, an estimated $84 trillion in financial assets will move from baby boomers to younger generations, and women are poised to become the most influential investors.<\/li><li>Combining male and female perspectives can lead to a more balanced, resilient, and <span class=\"TextRun SCXW170279309 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW170279309 BCX8\">purposeful <\/span><\/span> investment strategy.<\/li><li><span data-contrast=\"none\">The right asset allocations, diversification, and tenacity can help investors achieve their unique and personal financial goals.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_ae_slider elementor-section elementor-top-section elementor-element elementor-element-3b3c677f elementor-section-boxed elementor-section-height-default elementor-section-height-default ae-bg-gallery-type-default\" data-id=\"3b3c677f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_ae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-41018f90 ae-bg-gallery-type-default\" data-id=\"41018f90\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-630c9644 elementor-widget elementor-widget-text-editor\" data-id=\"630c9644\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>While everyone is unique, many studies over the last few decades have uncovered consistent patterns in how men and women approach investing differently.<\/p><p>When it comes to investing, gender can influence more than just the size of a portfolio \u2014 it can shape how decisions are made, what risk is viewed, and what long-term goals are prioritized.<\/p><p>While both genders typically share the same end goal, many studies show that men tend to be more risk-tolerant, and women lean toward a conservative approach. This tendency is echoed by the findings of <a href=\"https:\/\/www.cainwatters.com\/brittany-frazier\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #33cccc;\">Brittany Frazier, CPA<\/span><\/a>, who leads the Women in Financial Planning group at CWA.\u00a0<\/p><p>\u201cAs a financial planner, I see these differences play out across the table from me every day,\u201d says Brittany. \u201cI think it\u2019s important that we as planners catch up to this gap because change is coming quickly.\u201d<\/p><p>What change, you ask?<\/p><p>Over the next two decades, the world will witness one of the largest shifts in financial power in modern history \u2014 an event dubbed The Great Wealth Transfer. As an estimated $84 trillion in financial assets moves from baby boomers to younger generations, a significant and transformative trend is emerging: women are poised to become the most influential investors of our time.<\/p><p>Today, women already control an estimated one-third of total U.S. household financial assets, and this is only accelerating. In 20 years, some projections suggest women could control 70% of U.S. wealth.<\/p><p>Brittany says this marks a fundamental shift in how wealth will be managed, invested, and directed.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_ae_slider elementor-section elementor-top-section elementor-element elementor-element-c08e7cf elementor-section-boxed elementor-section-height-default elementor-section-height-default ae-bg-gallery-type-default\" data-id=\"c08e7cf\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"has_ae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-628c29a9 blue-box ae-bg-gallery-type-default\" data-id=\"628c29a9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3947baeb elementor-widget elementor-widget-text-editor\" data-id=\"3947baeb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW29726379 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW29726379 BCX8\">\u201c<\/span><span class=\"NormalTextRun SCXW29726379 BCX8\">Historically underrepresented in financial decision-making roles, women are now stepping into the spotlight<\/span> <span class=\"NormalTextRun SCXW29726379 BCX8\">\u2014<\/span> <span class=\"NormalTextRun SCXW29726379 BCX8\">not just as beneficiaries, but as active and empowered investors.<\/span><span class=\"NormalTextRun SCXW29726379 BCX8\">\u201d<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_ae_slider elementor-section elementor-top-section elementor-element elementor-element-1add25a8 elementor-section-boxed elementor-section-height-default elementor-section-height-default ae-bg-gallery-type-default\" data-id=\"1add25a8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_ae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-12a1eaa5 ae-bg-gallery-type-default\" data-id=\"12a1eaa5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4663ed95 elementor-widget elementor-widget-text-editor\" data-id=\"4663ed95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><strong>HOW GENDER AFFECTS INVESTMENT DECISIONS<\/strong><\/h5><p>Understanding how men and women invest isn\u2019t about generalizing or stereotyping \u2014 it\u2019s about recognizing that biological, societal, and behavioral differences influence decision making which can help both genders come together to make more informed financial decisions.<\/p><p>Men are generally more comfortable with risk, tending to trade more frequently, and are more likely to pursue high-growth (and often higher-volatility) assets like crypto or private equity opportunities.<\/p><p>Women are more risk-aware, taking a cautious and thoughtful approach to investing. They typically prefer steady growth over aggressive, short-term gains. More likely to \u201cbuy and hold,\u201d women tend to trade less frequently.<\/p><p>So which approach provided the highest returns over time? Studies show that women investors outperformed men by between 0.4 and 1%. Brittany feels this slight advantage comes down to women\u2019s propensity to take a goals-based approach and men taking a results-oriented approach.<\/p><p>\u201cWomen are intrinsically planners, while men are doers,\u201d says Brittany. \u201cWhile both approaches have their upsides and downsides, combining both perspectives can lead to more balanced, resilient investment strategies.\u201d<\/p><h5><strong>MARRYING THE TWO INVESTMENT STYLES<\/strong><\/h5><p>Brittany and her team refer to this combined approach as purpose-based investing.<\/p><p>\u201cPurposeful investing involves making decisions based on your time horizon and risk tolerance, which in turn drive your allocation and diversification.\u201d<\/p><p>The chart below shows an example of how investing with purpose can create a balanced portfolio designed to achieve short, middle, and long-term financial goals.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-c840ceb e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-id=\"c840ceb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5271a9f elementor-widget elementor-widget-image\" data-id=\"5271a9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"attachment-full size-full wp-image-12164 lazyload\" alt=\"\" sizes=\"(max-width: 1200px) 100vw, 1200px\" data-src=\"https:\/\/www.cainwatters.com\/digitalblogs\/wp-content\/uploads\/sites\/2\/2025\/05\/May-2025-Brittany-Hero-Blog-Image.png\" data-srcset=\"https:\/\/www.cainwatters.com\/digitalblogs\/wp-content\/uploads\/sites\/2\/2025\/05\/May-2025-Brittany-Hero-Blog-Image.png 1200w, https:\/\/www.cainwatters.com\/digitalblogs\/wp-content\/uploads\/sites\/2\/2025\/05\/May-2025-Brittany-Hero-Blog-Image-300x157.png 300w, https:\/\/www.cainwatters.com\/digitalblogs\/wp-content\/uploads\/sites\/2\/2025\/05\/May-2025-Brittany-Hero-Blog-Image-1024x536.png 1024w, https:\/\/www.cainwatters.com\/digitalblogs\/wp-content\/uploads\/sites\/2\/2025\/05\/May-2025-Brittany-Hero-Blog-Image-768x402.png 768w\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"has_ae_slider elementor-section elementor-top-section elementor-element elementor-element-137ddf1e elementor-section-boxed elementor-section-height-default elementor-section-height-default ae-bg-gallery-type-default\" data-id=\"137ddf1e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_ae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-17626759 ae-bg-gallery-type-default\" data-id=\"17626759\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-421c6984 elementor-widget elementor-widget-text-editor\" data-id=\"421c6984\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>From creating a bucket of liquid cash for near-term expenditures to placing money in the right middle- and long-term investment vehicles, a purpose-driven portfolio can take the emotion out of investing \u2014 which can help any investor.<\/p><p>\u201cEmotion is a big factor that can negatively affect portfolio performance,\u201d says Brittany. \u201cBuying and selling in an effort to time the market can be costly, because you have to be right twice.\u201d<\/p><p>For example, if an investor put $10,000 into the S&amp;P 500 and left it fully invested in the S&amp;P for a 40-year period (Jan. 1, 1980, to March 31, 2021), that $10,000 would have grown to $1.09 million.<\/p><p>However\u2026<\/p><ul><li>If the investor missed the <strong>five best days<\/strong> in the market during that period, they would have had $676,395.<\/li><li>If they missed the <strong>10 best days<\/strong>, it would have been $487,185.<\/li><li>Missing the <strong>30 best days<\/strong> would have resulted in $176,519.<\/li><li>And missing the <strong>50 best days<\/strong>? That $10,000 would have grown to only $77,920.<\/li><\/ul><p>\u201cTime in the market is so important, and too often, emotions get in the way,\u201d says Brittany. \u201cWith a purpose-driven approach and a little patience, your portfolio is assured not to miss the best days in the market.\u201d<\/p><p>While both the chart and the market timing breakout are general examples, Brittany says they both illustrate the importance of leaning on a professional to provide the right asset allocations, diversification, and tenacity to achieve each investor\u2019s unique and personal financial goals.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_ae_slider elementor-section elementor-top-section elementor-element elementor-element-600f6041 elementor-section-boxed elementor-section-height-default elementor-section-height-default ae-bg-gallery-type-default\" data-id=\"600f6041\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"has_ae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-58e8a834 blue-box ae-bg-gallery-type-default\" data-id=\"58e8a834\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d539894 elementor-widget elementor-widget-text-editor\" data-id=\"6d539894\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u201cProper financial planning requires diving into some personal areas to put together a plan that works for the long term,\u201d says Brittany. \u201cIf your advisor isn&#8217;t asking some thoughtful and personal questions, that may be a red flag telling you to find someone who will.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-c98640f e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-id=\"c98640f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c0d3059 elementor-widget elementor-widget-text-editor\" data-id=\"c0d3059\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>She also says the real opportunity lies in understanding and embracing the different investment styles.<\/p><p>\u201cFor both men and women, that means being aware of your own tendencies and biases to build a healthier portfolio,\u201d says Brittany. \u201cFor the financial industry, it means designing services and strategies that reflect the full spectrum of investor needs. At CWA, we continue to approach investing in this way to have our clients feel financial peace and security while also meeting their goals.\u201d<\/p><p>For more insight into Brittany\u2019s research and her Women in Financial Planning group at CWA, check out her <a href=\"https:\/\/www.cainwatters.com\/digitalblogs\/wealth-podcast-ep-204\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #33cccc;\">guest appearance<\/span><\/a> on the popular <a href=\"https:\/\/www.cainwatters.com\/wealthpodcast\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #33cccc;\">Accumulating Wealth podcast<\/span><\/a>.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"has_ae_slider elementor-section elementor-top-section elementor-element elementor-element-a01e5b7 blue-box elementor-section-boxed elementor-section-height-default elementor-section-height-default ae-bg-gallery-type-default\" data-id=\"a01e5b7\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"has_ae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5fd419db ae-bg-gallery-type-default\" data-id=\"5fd419db\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1acdcae6 elementor-widget elementor-widget-text-editor\" data-id=\"1acdcae6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>For advice on optimizing your personal or professional finances, or any other financial question, the CWA team is always here to help. <a href=\"https:\/\/www.cainwatters.com\/contact\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #33cccc;\">Set up your free consultation<\/span><\/a> today.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Why it\u2019s more important than ever to understand it. KEY TAKEAWAYS In 20 years, an estimated $84 trillion in financial assets will move from baby boomers to younger generations, and women are poised to become the most influential investors. Combining male and female perspectives can lead to a more balanced, resilient, and purposeful investment strategy. [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":12162,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[16,41,17],"tags":[],"ppma_author":[48],"class_list":["post-12161","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-news-feature","category-featured","category-investing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Two Styles, One Purpose: What Gender Can Teach Us About Smarter Investing<\/title>\n<meta name=\"description\" content=\"Understanding how diverse investment approaches can impact the Great Wealth Transfer is key for every investor. Our advisor provides research-driven insights to help men and women make informed financial decisions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cainwatters.com\/digitalblogs\/gender-and-investing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Two Styles, One Purpose: What Gender Can Teach Us About Smarter Investing\" \/>\n<meta property=\"og:description\" content=\"Understanding how diverse investment approaches can impact the Great Wealth Transfer is key for every investor. 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